We compared 2 loyalty program software solutions to help you find the right fit for your team.
Last updated: April 3, 2026
| Tool | Pricing | Key Features | Best For |
|---|---|---|---|
| Freemiumfrom $0/mo | Custom earning rules per productMulti-tier VIP ladders | Shopify merchants seeking to enhance customer retention and loyalty | |
| Contact Sales | Flexible rewards and incentivesReferral program for customer acquisition | Brands and retailers looking to grow customer loyalty and retention |
When evaluating loyalty program software tools, consider the pricing landscape: 50% offer freemium pricing, 50% offer contact sales pricing. 50% offer free trials or free plans, making it easy to test before committing. Key features to compare include custom earning rules per product, multi-tier vip ladders, flexible redemption options. These tools serve a range of users, so matching the product to your specific workflow matters more than feature count.
Freemium · from $0/mo
Toki is an all-in-one Shopify loyalty platform that helps businesses build customer loyalty through points, memberships, referrals, and more, to increase repeat purchases and revenue. Notable: 500+ stores trust Toki and $10M+ revenue driven. Available with freemium pricing.
Contact Sales
LoyaltyLion is a customer loyalty platform that helps brands increase repeat purchases, customer lifetime value, and revenue streams through customizable loyalty programs, rewards, and advanced analytics. Notable: Trusted by leading brands with significant revenue impact. Available with contact sales pricing.
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Based on our analysis of 2 tools, Toki stands out for its completeness and feature set. Toki is an all-in-one Shopify loyalty platform that helps businesses build customer loyalty through points, memberships, referrals, and more, to increase repeat purchases and revenue. 500+ stores trust Toki and $10M+ revenue driven. However, the best choice depends on your specific needs, team size, and budget.
Yes, 1 out of 2 tool offers free plans, freemium tiers, or free trials. Options include Toki. This is a good starting point if you want to evaluate before paying.
The most common features across loyalty program software tools include Custom earning rules per product, Multi-tier VIP ladders, Flexible redemption options, Flexible rewards and incentives. Prioritize the features that align with your workflow and team size rather than choosing the tool with the longest feature list.
We assessed each tool across pricing transparency, feature completeness, target audience fit, and available social proof. Our completeness score reflects how much reliable information is available for each product, helping you compare tools on an even footing.