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Best Analytics Tools for E-Commerce
We reviewed 9 analytics tools built for e-commerce and ranked them by feature completeness, pricing, and fit.
Last updated: April 10, 2026
9
Tools Reviewed
4
Free Options
E-Commerce
Target Audience
Top Analytics Tools for E-Commerce
TrackAd
TrackAd is a marketing analytics and attribution platform that consolidates data from ad systems, CRM, web, and mobile analytics to help e-commerce teams measure ROI, analyze channel contributions, and make data-driven decisions.
Quote-BasedView Details →
ThoughtMetric
ThoughtMetric offers comprehensive marketing attribution and analytics tools tailored for e-commerce brands to track, analyze, and optimize their marketing performance across multiple channels.
Quote-BasedView Details →
sellerboard
sellerboard offers profit and customer lifetime value analytics designed specifically for Shopify sellers to optimize profitability and marketing strategies.
FreemiumView Details →
Analytify
Analytify is the best WordPress plugin for Google Analytics, providing clear & actionable insights directly within your WordPress dashboard.
FreemiumView Details →
MPSTATS
MPSTATS is a comprehensive analytics platform for marketplace sellers on Wildberries, Ozon, and Yandex Market, providing sales, traffic, and advertising insights.
Free TrialView Details →
CRF
A comprehensive platform for connecting, managing, and optimizing fiscal data transmission through various services including online cash registers, electronic document management, analytics, and partner programs.
Quote-BasedView Details →
EcommerceBox
A suite of tools to ensure accurate tracking, data collection, and analysis for e-commerce businesses, enhancing decision-making and reducing costs.
Quote-BasedView Details →
SellerStats
SellerStats provides intelligent analytics for sales on major marketplaces like Wildberries, Ozon, Yandex Market, and MegaMarket, helping users track competitors, identify trends, and optimize profits.
FreemiumView Details →
Modern AI
Modern.ai is a commerce analytics platform that unifies data from DTC, Amazon, and retail channels, providing actionable insights to drive performance and revenue.
FreeView Details →
Frequently Asked Questions
What are the best analytics tools for e-commerce?+
We reviewed 9 analytics tools suited for e-commerce. Top-rated options include TrackAd, ThoughtMetric, sellerboard. The best fit depends on your specific workflow, budget, and team size.
How many analytics tools are designed for e-commerce?+
We track 9 analytics tools that specifically serve e-commerce. This is a subset of our broader analytics database, filtered to tools where e-commerce are the primary audience.
Are there free analytics tools for e-commerce?+
Yes, 4 tools offer free or freemium plans. Notable options include sellerboard, Analytify, SellerStats. Free plans typically have usage limits but are sufficient for evaluating whether the tool fits your workflow.